Kjetil Korsveien

About me

My name is Kjetil Korsveien, and I have a Master's degree in Marketing from BI Norwegian Business School with over 20 years of experience in marketing and sales.

Blog

Blog
Understanding the Four Ps of Marketing in the Digital Era
Understanding the Four Ps of Marketing in the Digital Era

The 4Ps—product, price, place, and promotion—remain key in digital marketing. Success means crafting valuable digital products, pricing strategically, enhancing discoverability on online platforms, and creating targeted promotions. Adapting these essentials keeps your strategy effective in a competitive digital space.

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2024 LinkedIn B2B Marketing BenchmarkReport: Trends to Shape Your Strategy
2024 LinkedIn B2B Marketing BenchmarkReport: Trends to Shape Your Strategy

The 2024 LinkedIn B2B Marketing Report highlights key trends: AI boosts efficiency, bold brand creativity drives engagement, data skills are essential, sales-marketing alignment fuels growth, and DEI is a strategic must. B2B success means being tech-savvy, adaptable, and inclusive. Dive in!

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Picking the Right CRM for Your Sales Team
Picking the Right CRM for Your Sales Team
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25 Common Acronyms in Digital Marketing
25 Common Acronyms in Digital Marketing

Mastering Digital Marketing Acronyms: From A/B Testing to SEO, this post covers 25 essential terms you need to know to navigate the digital marketing landscape. Whether you're tracking KPIs, optimizing for SEO, or measuring ROI, understanding these acronyms is key to driving results in your campaigns. Perfect for marketers at any level, this guide will help you communicate effectively and make data-driven decisions.

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“Knowledge is Power!”
— Francis Bacon

Lessons from higher education

Leading classes is much like guiding a marketing team, requiring strategic planning, mentorship, and the ability to drive impactful results. These skills ensure a clear, adaptable, and results-driven approach to marketing leadership.

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