Kjetil Korsveien Kjetil Korsveien

Understanding the Four Ps of Marketing in the Digital Era

The 4Ps—product, price, place, and promotion—remain key in digital marketing. Success means crafting valuable digital products, pricing strategically, enhancing discoverability on online platforms, and creating targeted promotions. Adapting these essentials keeps your strategy effective in a competitive digital space.

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Kjetil Korsveien Kjetil Korsveien

2024 LinkedIn B2B Marketing BenchmarkReport: Trends to Shape Your Strategy

The 2024 LinkedIn B2B Marketing Report highlights key trends: AI boosts efficiency, bold brand creativity drives engagement, data skills are essential, sales-marketing alignment fuels growth, and DEI is a strategic must. B2B success means being tech-savvy, adaptable, and inclusive. Dive in!

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Kjetil Korsveien Kjetil Korsveien

25 Common Acronyms in Digital Marketing

Mastering Digital Marketing Acronyms: From A/B Testing to SEO, this post covers 25 essential terms you need to know to navigate the digital marketing landscape. Whether you're tracking KPIs, optimizing for SEO, or measuring ROI, understanding these acronyms is key to driving results in your campaigns. Perfect for marketers at any level, this guide will help you communicate effectively and make data-driven decisions.

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